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Lets be honest, if your organization isn’t attending trade shows then it’s missing out on fantastic networking and sales opportunities. On today’s episode we speak with Daniel McKinnon, Vice President of Energy & Engineering with Access Intelligence, about why trade shows remain so vital across such a broad range of industries. Access Intelligence is a leading worldwide information and marketing company that provides unparalleled business intelligence and integrated marketing solutions in nearly a dozen global market sectors.
WHY YOU SHOULD LISTEN:
- Hear why the power of face-to-face selling and relationship-building is greater than ever. (Customers, whether they realize it or not are starved for that personalized attention.)
- Realize that Trade Shows are STILL the best opportunity to network.
- Discover why six guys standing around in logo shirts talking to each other and reading e-mail in a trade show booth is so horrifying.
- Learn more about Access Intelligence!
Trade shows, conferences, and any other type of face-to-face meeting will always hold a high value in business development. Improving your skills to ensure that you get the most out of these types of events is critical. Be sure to listen to today’s full episode to catch all of Daniel’s advice about how to make the next event you attend a guaranteed success.
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Thanks for listening!